Product Creation : Choosing The Right Name
Creating your own info products, such as ebooks, is a great way to get started with making money online. Many people have already realized this and are having success with it, but it is not too late for you to get involved too; actually, far from it, as it is still a developing market.
As well as your product itself being useful and informative, you must know that the name you give to it is critical too.
Come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name. Choose the wrong name, and you are sure to see a decrease is sales.
Just look at the example set by the biggest consumer companies in the world (Nike, Coca-Cola, McDonalds, etc.) is you are still not convinced. They have whole teams dedicated to the task of coming up with names for their new products.
Imagine, when I was a kid, I thought that Kleenex was the actual name, and not a brand. It was the same situation with Colgate. I assumed that Colgate was another name for toothpaste, not that it was just a brand of toothpaste.
It took me until my teenage years to make the difference between generic names and brand names, by which time I was so used to using the brand names that I continued to do so. Even now, I find myself choosing Colgate and Kleenex over other brands of toothpaste and tissues.
I am not alone in this, hundreds of thousands of people believe the same thing. How much impact do you think this has on the sales and profits of these well-branded companies? The right name can be really really powerful!
Also, try to choose a name that conveys a benefit. Even if it is not in proper English when people read it, the benefit should be perceived.
Think about Kleenex, for example, they have the word “clean” inside their brand name. Subconsciously, when you need tissues, you want to feel clean again, and the word Kleenex is associated with you being able to do that. This has no doubt contributed towards their success.
Another important secret: it is a proven fact that people like names with two letters that are the same. I told you about Coca-Cola before; the two parts of the name start with a C. It’s powerful.
So, lets clarify the two main points that you should keep in mind when naming your product…
1) Ensure that your product name conveys a message or benefit
2) Choose a name which has two prominent sounding letter which are the same
Whatever info product you plan on creating, these tips will be equally effective. Make sure that you take your time and that you first run your name ideas past friends and family before deciding on the final one. Never rush the name choosing process as your success really does depend on it!
Tags: home based business, work at home opportunities
